Sell More on Online Marketplaces by Optimizing Product Data

January 2, 2015 Marketplace Product Listing
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In the present cut-throat business environment, entrepreneurs have to think out-of-the-box to gain competitive advantage in the market and maximize profits. For online merchants, it is not enough to sell products through their eStores. Thus, the dire need of the hour is to market products on several third-party marketplaces that attract scores of online shoppers every day and enable eRetailers to boost brand awareness and reach out to the global audience easily. However, just enlisting the products on marketplaces like Amazon, eBay, Rakuten, Sears, etc., would not suffice, one also has to optimize the product data feed as per the fields of the online channel to increase sales by sell to potential customers that may otherwise be difficult to acquire.

Let’s walk you through some of the most effective ways that can help you increase your visibility and generate revenue:

Optimize your content

Your product information is one of the most crucial aspects that must be optimized well with relevant and mostly-searched keywords to get a better rank in search engine result pages. So, begin with optimizing product titles, product descriptions as well as product images. Also, you must include all the required information in appropriate data fields and provide accurate SKUs, UPCs and part numbers.

Provide excellent customer services

After your prospects find your products, your job is to deliver them excellent customer services. This includes mentioning accurate shipping details and abiding by exchange/return policies. Besides this, you must regularly monitor customer service mails and promptly respond to their queries.

Set competitive pricing

To convert a prospect into buyer, you must offer your products at the most competitive pricing. This will ensure that the customers would not switch to your competitors to buy same/similar items. You can outsource competitor price monitoring task while freeing up your valuable time and efforts that can be invested in core competencies.

Advertise

Whether you are selling on eBay, Amazon, Sears.com, Rakuten.com, Newegg or any other marketplace, advertising is the key to increasing your online visibility. You can promote some specific products through ads that can help you augment sales and increase profits. Furthermore, it will assist you boost visibility of your products on the marketplace.

Update product status availability

After properly analyzing the product features and comparing prices with our eCommerce stores, a customer makes up his mind to buy a product and click the ‘buy’ button. Bam! Now, he gets to know that the product is not available. This would certainly leave a bad impression on the customer, whose trust you would lose. This necessitates a proper inventory management system. You must update products’ availability status at regular intervals and provide the right information to your customers.

QuikTek: Providing You a Rich Array of Marketplace Product Listing Services

To optimize your web store on multiple channels, QuikTek delivers a comprehensive range of Multi-Channel eCommerce Data Management Services. Our experts can deftly manage your store and make sure that the product detail pages are well-optimized, thus helping you boost your web presence and increase sales.

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