A data feed tool is required by every retailer who intends to advertise on Amazon, Facebook, Google, or any other shopping platform. It basically forms the foundation of all the PPC campaigns implemented by retailers. A well-optimized data feed can actually affect the performance of campaigns to a great extent. And with a plethora of options available in the market to choose from, you are bound to get confused as to which data feed optimization tool to choose. So, here are a few things you should expect data feed optimization tool: