When a buyer lands on your website, you do not have more than a few seconds to create your impression. These few seconds can make or break your sales figures. What is the main determinant that can shift the balance in your favour? The answer is- product pages.
From its dawn as an auction site, eBay today claims a GMV of $84 billion (source: Channeladvisor). In order to catch up with the competition in the retail landscape, you have to stay equipped and continuously focus on utilizing new opportunities and expand your customer base.
The eCommerce business is expected to reach $4.058 trillion in 2020 (Source: eMarketer). With the widening of eCommerce horizons, it is not easy to strike a sale. If you manage to get your buying prospects on your online store and still are unable to secure satisfactory sales, your product pages might be lacking what they need.
Time and again reports suggest that people who visit eCommerce sites have a strong buying intent. If they are looking for a product on your store and find it ‘Out Of Stock’, they wouldn’t hesitate in switching to your competitors. If you expect them to wait till you replenish your stock, you need to come out of the picture-painted world!