Catalog Processing, for any e-commerce business, entails the comprehensive procedure of grouping the products in separate categories and subcategories for a smoother navigation across product pages. If done the right way, it can help you in increasing the online presence of your business by disseminating the right information to your prospects. Product information primarily constitutes product titles, descriptions (including key features and benefits), prices, shipping charges and product images. Although entering all this information will only take you halfway through, it will surely make the products visible in the search results.
The process of conversion starts with an excellent product image. Owing to the lack of the coveted “physical touch” factor, a customer will naturally judge your product through your product images. Doing everything it takes to bring your images up to par must be your primary motto.
An eCommerce platform like BigCommerce is the perfect choice to get your online business started. But in order to fetch substantial profits, you will require a well-thought-out strategy. And now when we are talking about strategizing, an important area to start with is inventory. It needs to be managed critically since inventory turnover depicts the revenue being generated by the company. Another important facet of this management is marketing. Your e-store will get attention and generate sales only if you are able to market it properly. Both these aspects need proper planning for execution.