All eCommerce websites aim for maximum conversions, striving hard to make it big. But the million-dollar question is, how many of them actually track their conversions or more importantly, the driving factors thereof. Using a specific set of tracking metrics is very important because unless you gauge the success of your marketing efforts, you will not get a clear picture, and won’t be able to make amends if need be. And this goes for both the existing eCommerce sellers and the aspiring ones. You may continue to split test different approaches, but you do need some metrics to check if they’re all going in the right direction.