There is nothing new in selling products online. But with the dramatic rise of eCommerce stores over the last few years, the competition has become intense. Simply search for any product that comes in your mind, and you are likely to get hundreds of thousands of search results of retailers selling the same product.
Within the next twenty years (2040), eCommerce will account for 95% of all retail purchases.
Sounds like a big leap?
People are continuously going for online shopping. The digital buyer count keeps moving upwards, from 1.14 billion in 2014 to a predicted 2.14 billion by 2021. And, we already have 24 million online stores (approx.) across the internet at present.
Now more than ever, people are choosing online stores to shop instead of the brick-and-mortar ones. And, with over 300 million active customers(and counting,) there’s no denying that Amazon is at the centre of this growing eCommerce frenzy.
eCommerce has surely changed the way people think about buying and selling. With a number of eCommerce businesses out there, even the competition knows no bounds. To stand out and prove yourself as a seller, you need to be the best at providing the customers with what they want. And one of the most important things that customers look for is clear and accurate product data to be able to make an informed decision. Consistent catalog processing is necessary to ensure quality product data.
To understand it better, let’s take a deeper dive into catalog processing and discover what all it’s comprised of and why is it important for all eCommerce merchants.