The surge in eCommerce sales during 2020 and 2021 was partially credited to several pandemic-induced buying behaviors. Additionally, sellers are combating new prices, transformed consumer preferences (like early holiday shopping trends), and the threat of an economic decline. Despite all that, in 2022, holiday sales are expected to increase by nearly 14%.
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Thanksgiving is just around the corner and eCommerce entrepreneurs are putting their right foot forward to garner more sales and generate revenue. Are you geared up for the biggest retail shopping time of the year? Are your Thanksgiving week promotions and marketing campaigns in place? Have you tailored your marketing ideas to gain an edge over your peers?
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Within the next twenty years (2040), eCommerce will account for 95% of all retail purchases.
Sounds like a big leap?
It isn’t!
People are continuously going for online shopping. The digital buyer count keeps moving upwards, from 1.14 billion in 2014 to a predicted 2.14 billion by 2021. And, we already have 24 million online stores (approx.) across the internet at present.
This is a continuation of our earlier post, SEO Best Practices for your eCommerce Store – Part I – wherein we essentially discussed how you can optimize your eCommerce site for search engines, making it easy to crawl, showing authority (with backlinks and content) and making keywords you want to rank for, relevant.
We all know that Search engine optimization (SEO) can be the real deal breaker for any website and it is even more critical for the success of eCommerce websites, as SEO plays a major role in attracting, converting as well as retaining potential customers. However, performing SEO for eCommerce sites is highly complicated due to the presence of hundreds and thousands of product listings, which require regular updating. This is the reason why following a set of SEO best practices becomes essential in order to make sure that your site always performs at optimum levels.
In the eCommerce realm, there are more chances of driving traffic through search engines, even if the visitors have not heard of your business before. Thus, it’s critical that your website appears on the first page on all the major search engines like Google, Yahoo and Bing. Search Engine Optimization (SEO), a key component of internet marketing, if implemented tactically can help online merchants boost brand awareness, increase product sales and generate higher revenue. But how?
For eCommerce businesses, if there is a thread linking increased web traffic, product sales and conversion rates, it’s this: a well-planned and implemented online marketing strategy. And certainly, it is nothing better than putting reviews on your site to boost customer engagement, gain their trust and persuade them to buy from you. By injecting the voice of your customers into online stores through reviews, you can employ the strong pull of word-of-mouth on a much larger scale.
As the eCommerce business environment is constantly evolving, there has been a proliferation of online reviews. According to a survey, 71% of the respondents admitted to getting influenced by product reviews available over the internet as they instill confidence in them on making the right buying decision. Thus, this makes it essential for eRetailers to keep their stores updated with balanced, legitimate and credible product reviews that help customers make buying decisions.
In the present highly connected world, you need to personalize marketing campaigns to engage the customers effectively. Buyers expect to find all the required and relevant details on eCommerce stores so that they can make well-informed buying decisions. Without adequate information, online shoppers would not know what you are selling and instead switch to your competitors to make purchases. Thus, eCommerce entrepreneurs must maintain a well-managed and up-to-date product catalog that acts as one of the most efficient means to attract online shoppers, communicate with them and increase sales.
While setting up an eCommerce store, visually-enticing and responsive design is what one focuses at. However, do you know that well-optimized eStores that get higher rank in search engines drive maximum traffic and generate higher revenue as compared to the stores that lag behind? So, what is the most effective way to optimize online stores and increase sales?
