Thanksgiving is just around the corner and eCommerce entrepreneurs are putting their right foot forward to garner more sales and generate revenue. Are you geared up for the biggest retail shopping time of the year? Are your Thanksgiving week promotions and marketing campaigns in place? Have you tailored your marketing ideas to gain an edge over your peers?
With high-quality content, creative promotions, and the right marketing ideas, you can attract your target audience, increase conversions, augment product sales, and generate higher returns during this holiday season.
Let’s walk you through the top five strategies to help turn this Thanksgiving into a successful sales event for your business. But first, explore why promoting yourself over Thanksgiving is crucial.
Importance of Holiday Marketing
Holiday marketing promotes goods or services during a particular time of the year. This could be Halloween, Christmas, Black Friday, Cyber Monday, or Thanksgiving. Businesses get additional crowds during the holiday season and must try to convert that audience into customers. For this purpose, they use multiple strategies, like coupons, discounts, loyalty campaigns, and other promotions. For instance, firms giving exclusive offers (e.g., 70% off) on Thanksgiving crack more deals on the holiday than on regular days.
For direct-to-consumer (D2C) and eCommerce firms, holiday marketing is critical. It redirects willing-to-spend customers towards their store and gives them a strong reason to spend money.
Let’s get right into the top Thanksgiving marketing tips you should infuse into your holiday season marketing strategy for this year.
In this blog, we’ll be talking about-
Top 6 Thanksgiving Marketing Strategies for 2022
#1 Create excitement for your thanksgiving sale with a countdown timer
Most entrepreneurs do not effectively take advantage of the Fear of Missing Out (FOMO) phenomenon. Customers have a natural tendency to be the last ones to pass up an opportunity and the first to purchase anything.
Displaying a countdown timer on your social media channels and website (through pop-ups and banners) will make your customers wait for the day your products/services go on sale- frantically trying to take advantage of the deal before it expires. Here’s an example- someone who came to check out your sale on a gorgeous neckpiece might stay if they saw a better deal on studded earrings and may buy it too! Here, you used their FOMO to convert a visitor into a client.
It’s a potent strategy, provided you apply it correctly.
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#2 Create interesting content for your website and social media
‘Social Media & website marketing has the potential to win sales and last-minute conversion.’
You can run ads or create polls on social media platforms to spread the word about your goods and services among your followers. The surveys and engagement postings may include anything from respondents’ product choices to what they intend to give as gifts to their loved ones. The list of questions to ask in a poll and potential Thanksgiving marketing concepts is limited just by your imagination.
If you have a reasonable budget, you can run sponsored adverts on social media platforms like Instagram, Facebook, and Snapchat or outsource eCommerce marketing services to professionals to reach a wider audience. That benefits you in two ways-
- Brings your current audience’s attention to your new promotions.
- Allows new people (chosen depending on your marketing choices) to view your content.
Utilizing this technique on your website- adding a Thanksgiving-specific landing page, attractive product images, funny gifting icons, and precise product descriptions for your loyal customers -would be another entertaining marketing concept (maybe offering them a small reward). You can even have competitions on your website by utilizing numerous plugins.
The possibilities for generating and maintaining engagement for your website and social media campaigns for Thanksgiving are virtually endless.
#3 Opt for influencer marketing
One of the quickest methods to spread the word about your Thanksgiving specials and offers is to allow an influencer to do the job. Just choose the influencer with consideration. For instance, since their fame (and influence) might range from local to global, you can choose one of them based on your targeted geography, budget, and the extent of your product or service.
For instance, a social media influencer chosen without the location’s constraint can help you generate local and worldwide Thanksgiving sales for your eCommerce store. On the contrary, engaging locally-popular influencers benefit you more if you own a physical store and want to invite more local customers.
Choosing an appropriate influencer to work with is essential (in terms of their age, demographics, location, and the type of content they publish). A poor choice could hurt your brand’s reputation over time.
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#4 Collaborate with local businesses
Organizations can also apply a similar influencer marketing concept to local businesses. These local businesses may operate entirely in the same industry as yours or in a different one.
Prepare persuasive package offers with collaborating businesses. These can include “BOGO,” “Spend 1,000 at Brand 1 to get a 10% off at Brand 2, with whom you are partnering,” or “Spend 1,000 at Brand 2 to win a Thanksgiving package from Brand 1.”
Use this Thanksgiving marketing strategy to identify ways a company, or even a group of enterprises, might grow without piling on the profits. This strategy will also attract clients and well-wishers to the participating businesses and encourage them to visit your establishment.
#5 Show some appreciation toward the community
Everyone appreciates when companies give back to the community. So how can you promote Thanksgiving while simultaneously doing your part for society?
Let’s look at two cases.
If you own a packaged food business, find neighboring orphanages, nursing homes, etc., and offer your services to them without charge. This can be accomplished the week leading up to Thanksgiving. Put up your banners and enjoy yourself with the people of society.
Similarly, you can give community people free apparel for Thanksgiving if you own a clothing store.
Undoubtedly, people notice your efforts and even support companies that actively serve the community. You can additionally donate a portion of your money from your Thanksgiving sale to support charities. You might also include add-ons that let clients use your website to make donations to charity.
#6 Provide early Thanksgiving sales
When you launch an early Thanksgiving sale event, you can take advantage of the crowd that shops early (around late September and October). Engage them with a variety of offers and discounts, including-
- Time-limited promotions
- Daily specials
- Mystery offers
- Discount Coupon Codes
- Subscriber specials
- Clearance sales
- Flash sales
- BOGO sale: Buy One, Get One
- Countdown sale
Feel free to offer additional rewards or freebies to motivate people to spread the word about the offer to their friends and family and kick off the holiday season with more customers and revenue.
Conclusion
Thanksgiving is more than a sales-happy time for online sellers. It presents the ideal chance for businesses to establish themselves (even for newbies in the eCommerce industry) by taking advantage of the holiday rush. As an entrepreneur, you must shape your Thanksgiving campaigns to advance your Black Friday, Christmas, and New Year promotions and allow that momentum (and your newly cultivated network of loyal customers) to pile up sales for you.
If you’re unsure how to proceed with Thanksgiving, QuikTek Info can help you make this festive season profitable with its exclusive catalog processing and eCommerce data optimization services, increasing overall sales and consumer engagement. Reach out to us at mail@quiktekinfo.com for more information or assistance.
