In the present cut-throat business environment, entrepreneurs have to think out-of-the-box to gain competitive advantage in the market and maximize profits. For online merchants, it is not enough to sell products through their eStores. Thus, the dire need of the hour is to market products on several third-party marketplaces that attract scores of online shoppers every day and enable eRetailers to boost brand awareness and reach out to the global audience easily. However, just enlisting the products on marketplaces like Amazon, eBay, Rakuten, Sears, etc., would not suffice, one also has to optimize the product data feed as per the fields of the online channel to increase sales by sell to potential customers that may otherwise be difficult to acquire.