It is crucial for eCommerce entrepreneurs to collate and manage data effectively as it helps in generating insights and spotting trends. For example, if you knew the reason behind the increasing number of shopping cart abandonments, you would certainly be able to find out a solution and subsequently, increase sales. Similarly, having accurate, up-to-date and well-managed product catalog helps customers in making buying decisions. For this, product data must be cleansed, normalized, standardized, and enriched at regular intervals.

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