Selling On Online Marketplaces: 3 Mistakes to Avoid

October 1, 2014 Marketplace Product Listing
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These days, it is not enough to have a single eCommerce store. To keep up with the competition, eCommerce entrepreneurs must promote their products on several online marketplaces that attract millions of customers and allow retailers to expose their brand and sell directly to shoppers who may not otherwise know about their store. With scores of products, million-dollar marketing and ranking prowess, marketplaces like Amazon, eBay, Buy.com, Sears and others garner more shoppers than an online store.

However, while listing your products on marketplaces, you may end up making mistakes that may cost you more than leading to an increase in profits.

#1: Your product description is misleading

Descriptions are the key to inform online shoppers about the products that they wish to buy. If your descriptions contain a lot of superlatives and the information is misleading, you may end up losing customers than attracting them. So, it is advised to provide concise and crisp product descriptions that highlight your items’ features, specifications and benefits.

#2: You mismanaged your inventory

For merchants, selling on several online marketplaces, inventory can be a source of frequent mistakes. The problem arises if the inventory management system is not good and doesn’t track inventory in real time. And if the product availability status is not updated accurately, your customers may get upset when they fail to place the order, despite the product page showing that the ‘item is available’. So, you must maintain an updated inventory database that contains up-to-date information.

#3: You added low-quality product images

You may choose to add the product images without editing them. And this would be one of the major mistakes that you would make. Product images that are not well-edited may put the customers off and they may prefer buying from other sellers. As online shoppers cannot touch, hold or handle the product physically, it is important that you present your products in the right light with clear and bright product images.

To market to new prospective customers and build long-lasting relationships with them, make sure you avoid the aforementioned mistakes.

Let us assist you!

To help you sell on online marketplaces and increase profits, QuikTek Info offers high-quality Multi-Channel eCommerce Data Management Services at cost-effective prices. Our experts are familiar with several marketplaces, including Amazon, eBay, Sears.com, and Rakuten (Buy.com), Online Auction.com, Etsy, NewEgg, Overstock.com, etc.

Contact us now to derive the maximum benefits out of our customized offerings.

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