The content you publish on your eCommerce product page is far more powerful than you’d think. Your product copy has the potential to make or break your sales. To define it, a product description is more of a marketing copy that not only describes a product’s features but also the reason(s) why it’s worth purchasing. Your products might exhibit utmost quality but they won’t be of much use if you can’t describe them well. And that doesn’t just mean listing down their features with the help of meaningless adjectives. You need to go beyond simply describing your products and give your customers a reason to click the Buy button.