Selling on eBay is getting tougher by the day, thanks to its rising popularity. This surge in the competition is definitely hard on the sellers. Competing with millions of others to gain customer traction and fetch valuable conversions is nothing less than a daunting task. One thing that many sellers overlook is optimizing their product listings, which is why they have such a hard time ranking high and getting conversions. The eBay search engine, commonly termed as the Cassini, is responsible for ranking your listings and is much like Google’s search engine. So that means, you’ll have to capture Cassini’s attention if you want to rank higher in the search results. And no, that doesn’t mean merely stuffing your content with keywords.