There is no secret about the buzz around “omni-channel” strategy in eCommerce today. However, looking back in time when you started selling through your web store it was not too hard as against selling across Amazon, eBay, Sears, Rakuten.com, Newegg and other emerging marketplaces in the present ultracompetitive environment. If, as an online seller, you knew about the challenges of eCommerce several mistakes could have been avoided.