There is no secret about the buzz around “omni-channel” strategy in eCommerce today. However, looking back in time when you started selling through your web store it was not too hard as against selling across Amazon, eBay, Sears, Rakuten.com, Newegg and other emerging marketplaces in the present ultracompetitive environment. If, as an online seller, you knew about the challenges of eCommerce several mistakes could have been avoided.
Learn these lessons today so that you don’t wish you had one more chance:
List inventory across different channels
As against the days when eBay and Amazon owned the multichannel stage, several other marketplaces such as Sears.com, Rakuten (Buy.com), Online Auction.com, NewEgg, Overstock.com, Etsy, etc., have entered the scene. Thus, modern customers have a multitude of touchpoints along their path to purchase. This is when a strong multichannel eCommerce management strategy will ensure that you are present at every step, gaining an edge over the competitors.
Just as the number of mobile devices, browsers and platforms are increasing, the challenge is to create a user-friendly and consistent experience for every device including smartphones, tablets, desktops and laptops. One of the best ways is to have a responsive site design that will adapt to the device and present content in the best layout and resolution. A well-implemented web design and development process can deliver optimum results and ensure that the site responds to user’s behaviour and environment, as per the screen size and platform.
Implement a Paid Search Marketing Campaign
You want to be there when your customers search for a product on Google and other search engines including Bing and Yahoo. This is where a paid search campaign steps in and helps you enhance your web presence. You can use Google’s Shopping campaigns to prepare ads for seasonal products so that the shoppers find your items on the top when they look for the merchandise.
Constantly Populate and Update the Store
Your product data is the foundation of your listing. So, you need to make sure that the core elements of the data including product titles, descriptions and images are well-optimized, accurate and up-to-date. Similarly, while selling on marketplaces, ensure that you provide required information in all the unique fields and attributes for the listing.
Promote, Promote and Promote
It’s the fourth quarter of the year that can make or break your business. You certainly don’t want to repeat your mistakes but gain the most out of the holiday rush. With your competitors available at a click of a button, you need to have a strong promotional and marketing strategy in place to attract the potential customers, drive sales and boost brand awareness. Furthermore, implement a strong SEO strategy for online stores marketing and gain better rank in search engines.
QuikTek: Helping You to Be Present at Every Step of Customer’s Purchasing Journey
At QuikTek, we provide assistance right from designing/re-designing an eCommerce store, managing, populating and updating product catalogs for eRetailers selling on Magento, Volusion, Yahoo and other platforms, writing engaging and precise product descriptions, editing product images, optimizing product data, creating effective listings on marketplaces to efficiently handling the back-office operations.