Long gone are the days when things like “If you build it, they will come” may have actually worked for retailers to attract customers. Today, in the digital era, the competition has become so intense that you need more than an awe-inspiring eCommerce store to cut through the noise and drive customers. Luckily, Shopify comes with a load of built-in SEO features that allow merchants to optimize their online store without toiling hard. This insightful post will walk you through some simple yet effective Shopify store optimization tips that will help you drive tons of traffic, qualified leads, sales, and profits. Let’s dive in.