An eCommerce platform like BigCommerce is the perfect choice to get your online business started. But in order to fetch substantial profits, you will require a well-thought-out strategy. And now when we are talking about strategizing, an important area to start with is inventory. It needs to be managed critically since inventory turnover depicts the revenue being generated by the company. Another important facet of this management is marketing. Your e-store will get attention and generate sales only if you are able to market it properly. Both these aspects need proper planning for execution.