There are many answers. But, here’s the best one- Show Up At The Top Of The Search Results.
Content plays a great role in determining the fate of your eCommerce store. You might be able to get a large number of visitors on your site but for the real conversion to take place, it is important to strike a chord with your buyers’ rationality and convey the value your product can add in their life.
Amazon sellers need to stay constantly on their toes to sell products and attract traffic to their stores. Being a diverse market place, merchants selling the same items as yours is definitely on the cards and the competition is serious. The hustle for the buy box and positive feedback makes stakes even higher for sellers.