There’s probably no one in the world today who has not heard about eBay. It is the OG of internet auctions. Many people often assume that the glorious days for eBay are over. However, that is not true. Yes, you may think that Amazon has taken over every other eCommerce website, so why are we talking about eBay? Well, it is important to note that eBay is the master of a niche where very few players have found recognition. It continues to be the top marketplace when it comes to offering rare and vintage collectibles and artifacts. As of 2021, eBay reported a staggering figure of 159 million users and 19 million sellers. Brands can leverage this and market their products accordingly. However, managing your brand on eBay is not an easy task.