With eCommerce growing 23% year-over-year (source: BigCommerce), you are of course not the only one out there trying to grab a fairly big share of the pie. And with eCommerce expected to make up for 17.5% of the total global retail sales in a few years from now, the stakes will be higher. Are you up for it? Because if you don’t know how to stand out from the crowd, you surely aren’t. Not to worry, we’ll let you in on a little secret.