It is a part of your daily routine to add new products to your eCommerce store like putting few new sets of chairs in the furniture category or adding a new line of sweat shirts in the men’s section of the website. But now you are planning to launch a new category of baby care products wherein customers can find clothes, toys and books, kids’ furniture and a lot more. So, will you simply add the new category and let your customers find it themselves? Certainly, no! You have to go the extra mile to promote your new product line and attract the right set of customers to meet your sales target.