Tag Archives: Product Reviews

Consumer Reviews and Ratings: Driving Conversions and Boosting Business’s Bottom Line

November 29, 2014 Optimization

For eCommerce businesses, if there is a thread linking increased web traffic, product sales and conversion rates, it’s this: a well-planned and implemented online marketing strategy. And certainly, it is nothing better than putting reviews on your site to boost customer engagement, gain their trust and persuade them to buy from you. By injecting the voice of your customers into online stores through reviews, you can employ the strong pull of word-of-mouth on a much larger scale.

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