With the increasing competition, it is now more difficult than ever for Amazon sellers to secure leads. In such a scenario, you just cannot afford to make a mistake. But how would you avoid one if you don’t know where and how you can go wrong in the first place? So, here are 7 of the biggest mistakes that might creep in knowingly or unknowingly along with their possible solutions.
Incomplete/missing/incorrect product data
When making a purchase online, customers have no choice but to rely on the product information that you put up, thanks to the lack of physical touch. And when they do turn to your product information and find incomplete or missing data, would they be willing to make a purchase? Say, your image shows a red shirt but the product data says “Color: White”. Would the customers go for it? No! They’ll move on.
Including incomplete or incorrect product data is a practice that can cost you dearly in the long run. The same goes for missing information. Shoppers want to know all about your product before investing in it. So, if you want to sell more and decrease the return rate, make sure your product data is updated at all times. If you’re unable to list products on Amazon on time, you can always consult a professional who renders Amazon product upload services.
Poor inventory management
Many sellers out there are extremely poor at managing or keeping track of their inventory. So much so that they end up overselling items. Overselling is when you are unaware if the item is still in stock but you put up the listing for it anyway. And when a customer submits an order, you are left with no choice but to cancel it. Make no mistake, Amazon notices this. And this is one of the many reasons why amazon suspend accounts. Therefore, to avoid any such possibility, be careful about adding products to Amazon and keep tabs on your inventory at all times.
Slow or expensive shipping
One of the main reasons why Amazon has such a large customer base is because of the fast, reliable, and smooth fulfillment it offers. Even Amazon Prime is all about fast and free delivery. And if your shipping rates are high or you’re slow at processing the orders (unless you have opted for FBA), not only will Amazon be prompted to take an action against you, but your unhappy customers will directly affect your seller reputation and conversions. This could also lead to an increased number of negative reviews, which is again a problem. So, make sure you provide a quality customer experience by keeping the shipping prices realistic and fulfilling the orders as soon as possible.
Ignoring the importance of customer reviews
Did you know that about 84% of online shoppers trust online reviews as much as a personal recommendation. This is because customer reviews are more like a social proof of your product’s genuinity and usefulness. But many sellers don’t realize the importance of these reviews and hence, they don’t put much efforts in getting some. You have got to understand that absence of product reviews on your product page will only drive the prospects away. Don’t let that happen. Use emails to ask your buyers to leave a review. That said, you need not panic if you receive a negative review once in a while. Negative reviews, too, can work in your favour. Contact the customer and make a genuine effort to solve their problem. This will not only restore your reputation, but even lift it.
Not paying enough attention to customer queries
When a customer raises a query, it is extremely important to notice and answer it in the best way possible. When sellers ignore such queries, valuable prospects begin to shy away. Because, obviously, they’ll make a purchase from your competitor, if not you. The end result? Lower rankings, fallen conversion rates with a possible suspension from Amazon in case of underperformance. It is better to be consistent and keep customer service at priority. Though this can hog a lot of your time. But no worries. You can always opt for Amazon virtual assistant services and hire a professional to offer the support your customers need.
Not keeping up to date with policy changes
Amazon updates or renews its policies from time to time . Now, you are sure to get a notification in case of one, but it is up to you, as a seller, to proactively act upon it and make changes to your store or selling process. And since, Amazon takes its rules quite seriously, it won’t think twice before suspending your account if you break any of them. To avoid such a situation, you must bring about the changes that Amazon wants you to, without fail.
Improper listing optimization
Amazon sellers are often worried about fall in rankings and are unable to identify the reasons behind it. Well, optimization is one thing that directly affects health of seller rankings on Amazon. So, it is very much possible that improper listing optimization is the cause of your falling rankings. Listing optimization entails a number of things such as including a catchy title, compelling product description, and unbeatable product images, perfecting the usage of targeted keywords, etc. You just cannot afford to mess up your listing elements if you want to succeed on Amazon. So, make amends and do what you need to do to produce quality product listings.
Selling on Amazon isn’t easy, sure, but you don’t need to make it harder than it already is. Just steer clear of the mistakes mentioned above and you’ll be good to go.
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