How can you drive more traffic to your Amazon product listings?
There are many answers. But, here’s the best one- Show Up At The Top Of The Search Results.
Now more than ever, people are choosing online stores to shop instead of the brick-and-mortar ones. And, with over 300 million active customers(and counting,) there’s no denying that Amazon is at the centre of this growing eCommerce frenzy.
With the increasing competition, it is now more difficult than ever for Amazon sellers to secure leads. In such a scenario, you just cannot afford to make a mistake. But how would you avoid one if you don’t know where and how you can go wrong in the first place? So, here are 7 of the biggest mistakes that might creep in knowingly or unknowingly along with their possible solutions.
Catalog Processing, for any e-commerce business, entails the comprehensive procedure of grouping the products in separate categories and subcategories for a smoother navigation across product pages. If done the right way, it can help you in increasing the online presence of your business by disseminating the right information to your prospects. Product information primarily constitutes product titles, descriptions (including key features and benefits), prices, shipping charges and product images. Although entering all this information will only take you halfway through, it will surely make the products visible in the search results.
Selling well on Amazon requires a fair knowledge of what works well on the online marketplace. Listing your products the right way is not the only pre-condition. In order to sell successfully on Amazon, it is important for sellers to earn adequate profit to maintain their operational flow.
Selling on Amazon in simple terms means, listing and uploading your products, waiting for customers to look them up and purchase them. But what if the wait turns out to be never ending? It may sound scary to any seller that despite selling quality products and providing a good service, their products may not even reach the customers’ shopping cart. The reason is lack of a good search result page rank. If your products don’t show up in search results, buyers won’t be able to find them.