Getting prospects to visit your eCommerce product page is one thing, converting them into buyers is another. You may be able to leverage a number of sources such as social media, third-party referrals, paid advertising, etc. to drive traffic to your product page, but the road ahead depends on how well you have described your product. A customer deserves to know all there is to know about your product, for which they should be able to turn to your product description.
