Online Product Reviews: Influencing Customers’ Buying Decisions Positively, Helping You Augment Sales

November 15, 2014 Optimization

Online Product Reviews

As the eCommerce business environment is constantly evolving, there has been a proliferation of online reviews. According to a survey, 71% of the respondents admitted to getting influenced by product reviews available over the internet as they instill confidence in them on making the right buying decision. Thus, this makes it essential for eRetailers to keep their stores updated with balanced, legitimate and credible product reviews that help customers make buying decisions.

As a retailer, you can benefit in several ways by posting reviews on your site.

Let’s discuss some of the key advantages of product reviews customers rely on:

Build brand reputation

For eCommerce store owners, it is a difficult task to build trust and credibility among the shoppers. This is when positive, genuine product reviews can help in positively influencing customers’ thoughts about you and your business. They would not only persuade the shopper to click the ‘buy’ button but also strengthen your brand reputation.

Increase Product Sales

With a survey claiming that 82% of customers considered reviews valuable, they can help in boosting shoppers’ confidence and increasing product sales. When incorporated well as a strategy, product reviews can help in persuading customers to buy, thus boosting profit margins.

Boost rankings in search engines

Reviews are one of the best mediums to post new content on your store at regular intervals. By incorporating relevant and mostly-searched keywords, you can also boost your rankings in all the major search engines such as Google, Yahoo, Bing, etc.

To avail the aforementioned benefits, online merchants must use product reviews and ratings as an excellent tactic. However, what if your customer forgets to write a review about the product he/she bought from you? You can choose to outsource product review writing services to experts who ensure that:

  • Reviews do not sound like a sales copy
  • Simple language, informal style of writing and neutral tone is used
  • Product USPs and features are highlighted in the content
  • Relevant and mostly-searched keywords are incorporated
  • Interesting, engaging and catchy title is used
  • Reviews are written with target audience in mind

Professionals conduct a thorough research on the products and keep a tab on all the similar products available in the market to make sure that the product review highlights some out-of-the-box features that leave a lasting impression on consumers and convince them to buy.

QuikTek’s Product Review Writing Services

QuikTek houses an expert team of eCommerce copywriters who are proficient in creating persuasive, informative and effective product reviews that help you influence the buying behavior of a customer and increase conversion rates. As part of our product review writing services, we create brief and detailed review of products, feature list review and comparative reviews to build credibility.

Contact us now to know how we can help you increase product sales through our comprehensive range of services. To discuss your project with us, write-in to us at and we will get back to you shortly.

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