Whenever you tried searching for desired products on Google, you must have clicked on the first few links that appear in the results. Ever wondered how those products got there? Thanks to product feed management and fully optimized product attributes. But what exactly is product feed management or data feed management? Let us find out.
The reason search engines such as Google and Bing rank some products higher than others is appropriate product feed management. Whether it is Amazon, Facebook, or Google Shopping, the most well organized feeds – those that have filled in all the parameters users might be looking for – rank the highest. But how exactly do sellers optimize their feeds?
‘How do I create a Google product data feed?’ That is a question on most seller’s minds. The best way to optimize feeds is filling in all necessary information in the required format. The first part is to get your products on eCommerce platforms and marketplaces. The listing data must be correct and precise. Whether it is the titles, product category, pricing, or descriptions – everything must be fully optimized.
Proper product feed management helps search engines rank your products on the basis of the data entered in your eCommerce catalogs. It can be manually carried out by experts and also be monitored with the help of specialized software. Although sellers are the best judges of which technique to employ for their products, they can always go for expert help by outsourcing data feed management services.
Advantages of product feed management
The biggest advantage of product feed management or data feed management is maintaining the consistency of your products across various channels. As many channels struggle to do this, product feed management provides them with enough incentive to align their data feeds. In-house teams as well as outsourced experts can work on product feed management, helping you in many ways as mentioned below.
1. Suiting the requirements of all marketplaces individually
Each marketplace has its own demands, policies, and user requirements. You need to enter all the data separately to create specialized listings for all. Data feed management helps you create listings for all marketplaces separately, while keeping the data up to date and in line with the policies of the respective marketplace.
2. Increasing your sales
If users are able to find your listings organically through search, you are bound to witness an increase in your visibility – and in turn, sales. Well optimized product feeds that contain all the requisite data is highly searchable and recommended by search engines as well as eCommerce marketplaces. This also increases the user’s level of trust and reliability on your brand.
3. To avoid inaccuracies
Directly or indirectly, product feed management helps you avoid any errors and inaccuracies in your data mentioned across various portals and marketplaces. It creates a win-win situation for all your individual listings as well as helps your product’s searchability across different platforms.
4. To manage your vast catalog of products more efficiently
If you have a vast catalog of products as a seller, it becomes hard at times to manage all the listings efficiently. Data feed management encourages sellers to manage their catalogs far more efficiently, as well as update the listings and features of each and every product they are looking to sell in a more systematic manner.
How to handle product feed management efficiently
Product feed management needs to be carried out systematically to get the best results. If you are wondering how to create a product data feed, you need not worry anymore. The data across all channels needs to be structured, to-the-point and accurate enough to attract buyers. Hiring a team of experts is the best way going forward. Here are some tips you should follow to manage your data feeds more efficiently:
1. Study the structure of different eCommerce channels
Be it Google Shopping, Amazon, or eBay – each eCommerce channel lists products in different ways. Study the data that each channel enlists, and optimize your data to fulfill the requirements of each channel. Fill in all the parameters other sellers – especially the ones that are ranking on top – are entering, and you will do well in the long run.
2. Optimize your listings for each channel
Optimizing your listings involves adding the correct titles, prices, descriptions, images, and categories. The titles should include the brand name and be in line with other product titles on the specific marketplace. Descriptions should be keyword-rich and only long enough to answer all your customer’s queries. You can add bullet points to optimize your listings for search. Add conversational terms to increase the chances of ranking.
Well edited and enhanced images, suiting the ratio of the channel(s) should be included in data feed management. You should choose the right product category so that search engines can pull out your product whenever that category gets searched for. Pricing can be dynamic, but must be reasonable enough to compel customers to buy.
3. Add custom labels
You can use custom labels in a product data feed to attract more customers. Custom labels are like tags – terms that you think relate to your products and those that are there in the minds of users. Under custom labels, you can add anything that you think is relevant. For example, for clothing products you can add the seasons or terms relating to sale – such as clearance, Black Friday, bestseller, etc.
4. Proofread your listings
Data feed management involves careful proofreading and auditing of all your listings. Remove any mistakes, unwanted text, or anything that creates a negative image in the mind of users. Keep your feeds clean and to-the-point. Search engines love pulling feeds that are precise and self explanatory. Avoid images that are cluttered and unclear.
5. Update your inventory
Updating your inventory is really important as a part of data feed management to get good ratings and reviews from customers, eCommerce marketplaces, and search engines. Products that are easily available are more likely to rank – and that is exactly what you must aim to do with your products.
If your products are out of stock, update the data on each marketplace. Letting search engines know about this upfront helps your credibility and search engines will know when to pull out your feeds and when to avoid them and also avoid chances of getting blacklisted by customers.
6. Keep your listing dynamic
Besides the inventory data, there is a lot of data that you can and should change in your product feeds. You can modify prices and your listing data on the basis of changes in policy or your own brand style. You can also use automated tools and avail data feed management services to manage your product feeds across multiple channels in a better way.
Product data feed management can be fun and not as tedious as it sounds. Comprehensive knowledge about your own product, different eCommerce marketplaces, and how search works for different platforms is key. If you are struggling to get your products in search feeds, it is high time you consider outsourcing your requirements to experts.
QuikTek Info provides data feed management services at the lowest costs and a quick turnaround time. With 13 years of experience and around 300 product data experts, the company offers end-to-end services to clients in more than 30 countries around the world. You can get a free quote by emailing all your requirements to email@example.com.