Category Archives: Optimization

SEO Best Practices for your eCommerce Store – II

March 17, 2016 eCommerce SEO/Marketing
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This is a continuation of our earlier post, SEO Best Practices for your eCommerce Store – Part I – wherein we essentially discussed how you can optimize your eCommerce site for search engines, making it easy to crawl, showing authority (with backlinks and content) and making keywords you want to rank for, relevant.

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SEO Best Practices for your eCommerce Store – I

March 9, 2016 eCommerce SEO/Marketing
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We all know that Search engine optimization (SEO) can be the real deal breaker for any website and it is even more critical for the success of eCommerce websites, as SEO plays a major role in attracting, converting as well as retaining potential customers. However, performing SEO for eCommerce sites is highly complicated due to the presence of hundreds and thousands of product listings, which require regular updating. This is the reason why following a set of SEO best practices becomes essential in order to make sure that your site always performs at optimum levels.

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10 Best Practices to optimize eCommerce Store for Search Engines

February 26, 2015 eCommerce SEO/Marketing
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seo

In the eCommerce realm, there are more chances of driving traffic through search engines, even if the visitors have not heard of your business before. Thus, it’s critical that your website appears on the first page on all the major search engines like Google, Yahoo and Bing. Search Engine Optimization (SEO), a key component of internet marketing, if implemented tactically can help online merchants boost brand awareness, increase product sales and generate higher revenue. But how?

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Consumer Reviews and Ratings: Driving Conversions and Boosting Business’s Bottom Line

November 29, 2014 Optimization
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For eCommerce businesses, if there is a thread linking increased web traffic, product sales and conversion rates, it’s this: a well-planned and implemented online marketing strategy. And certainly, it is nothing better than putting reviews on your site to boost customer engagement, gain their trust and persuade them to buy from you. By injecting the voice of your customers into online stores through reviews, you can employ the strong pull of word-of-mouth on a much larger scale.

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Online Product Reviews: Influencing Customers’ Buying Decisions Positively, Helping You Augment Sales

November 15, 2014 Optimization
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Online Product Reviews

As the eCommerce business environment is constantly evolving, there has been a proliferation of online reviews. According to a survey, 71% of the respondents admitted to getting influenced by product reviews available over the internet as they instill confidence in them on making the right buying decision. Thus, this makes it essential for eRetailers to keep their stores updated with balanced, legitimate and credible product reviews that help customers make buying decisions.

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Geared Up For Thanksgiving? Engage Your Market with the Right Strategies!

November 10, 2014 Catalog Processing, eCommerce SEO/Marketing
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thanksgiving

Thanksgiving is just round the corner and eCommerce entrepreneurs are putting their right foot forward to garner more sales and generate revenue. Are you geared up for the biggest retail shopping time of the year? Are your Thanksgiving week promotions and marketing campaigns in place? Have you tailored your marketing ideas to gain an edge over your peers?

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Increase your eCommerce Business’ Bottom Line through Product Data Optimization

October 18, 2014 Optimization
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In the present highly connected world, you need to personalize marketing campaigns to engage the customers effectively. Buyers expect to find all the required and relevant details on eCommerce stores so that they can make well-informed buying decisions. Without adequate information, online shoppers would not know what you are selling and instead switch to your competitors to make purchases. Thus, eCommerce entrepreneurs must maintain a well-managed and up-to-date product catalog that acts as one of the most efficient means to attract online shoppers, communicate with them and increase sales.

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Top 8 Ways to Optimize Product Pages of eCommerce Sites

October 8, 2014 Optimization
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Optimize Product Pages

While setting up an eCommerce store, visually-enticing and responsive design is what one focuses at. However, do you know that well-optimized eStores that get higher rank in search engines drive maximum traffic and generate higher revenue as compared to the stores that lag behind? So, what is the most effective way to optimize online stores and increase sales?

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