Moving From Bricks to Clicks: A Comprehensive Guide

March 18, 2015 eCommerce Store Development
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More and more retailers are these days making a transition from brick-and-mortar stores to eCommerce, viewing it as an effective extension to the physical store that enables them to expand customer base and increase profits without needing to invest in physical locations. However, online retailing doesn’t come without challenges, beginning with the right eCommerce platform.

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10 Best Practices to optimize eCommerce Store for Search Engines

February 26, 2015 eCommerce SEO/Marketing
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In the eCommerce realm, there are more chances of driving traffic through search engines, even if the visitors have not heard of your business before. Thus, it’s critical that your website appears on the first page on all the major search engines like Google, Yahoo and Bing. Search Engine Optimization (SEO), a key component of internet marketing, if implemented tactically can help online merchants boost brand awareness, increase product sales and generate higher revenue. But how?

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Outsource Data Entry Services to Gain Easy Access to Accurate Customer Data

January 31, 2015 Data Entry Services, Support Services
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Data Entry Services

Your company’s balance sheet reports current and long-term assets such as property, cash, inventory, account receivable, etc. But one of the most valuable assets – helping you gain competitive edge and reach out to the potential customers – is your data.

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Is It Time to Outsource Your Data Entry Tasks?

January 29, 2015 Data Entry Services, Support Services
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Outsource Data Entry Services

India topped the list of countries providing business process outsourcing services to global clients, says 2014 Tholons Top 100 Outsourcing Destinations report. Outsourcing routine data entry tasks to reliable third-party Indian providers has emerged as a popular business strategy over the past few years. This is a proven way to free your resources and utilize those in more important business development activities. For a majority of companies based in first world countries, it is not just a choice, but a necessity. Spending too much time on data management can kill your marketing efficiency, affect your productivity, and slowdown your business growth. Here are some signs that your business needs outsourcing data entry tasks.

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Sell More on Online Marketplaces by Optimizing Product Data

January 2, 2015 Marketplace Product Listing
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In the present cut-throat business environment, entrepreneurs have to think out-of-the-box to gain competitive advantage in the market and maximize profits. For online merchants, it is not enough to sell products through their eStores. Thus, the dire need of the hour is to market products on several third-party marketplaces that attract scores of online shoppers every day and enable eRetailers to boost brand awareness and reach out to the global audience easily. However, just enlisting the products on marketplaces like Amazon, eBay, Rakuten, Sears, etc., would not suffice, one also has to optimize the product data feed as per the fields of the online channel to increase sales by sell to potential customers that may otherwise be difficult to acquire.

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Selling Online: 5 Things You wish you’d known from the Beginning

December 4, 2014 Catalog Processing
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Multichannel

There is no secret about the buzz around “omni-channel” strategy in eCommerce today. However, looking back in time when you started selling through your web store it was not too hard as against selling across Amazon, eBay, Sears, Rakuten.com, Newegg and other emerging marketplaces in the present ultracompetitive environment. If, as an online seller, you knew about the challenges of eCommerce several mistakes could have been avoided.

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10 Ways to Boost Holiday Conversions during the Eleventh Hour

December 2, 2014 Catalog Processing
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Your eCommerce store is attractively-designed, holiday merchandise is set and the marketing campaign is on. Even as your sales are already picking up, is it too late to tweak your store to maximize conversions this holiday shopping season? Certainly, no! There are some quick-and-dirty tips that can help you squeeze dollars out of the holiday traffic.

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Consumer Reviews and Ratings: Driving Conversions and Boosting Business’s Bottom Line

November 29, 2014 Optimization
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For eCommerce businesses, if there is a thread linking increased web traffic, product sales and conversion rates, it’s this: a well-planned and implemented online marketing strategy. And certainly, it is nothing better than putting reviews on your site to boost customer engagement, gain their trust and persuade them to buy from you. By injecting the voice of your customers into online stores through reviews, you can employ the strong pull of word-of-mouth on a much larger scale.

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