From its dawn as an auction site, eBay today claims a GMV of $84 billion (source: Channeladvisor). In order to catch up with the competition in the retail landscape, you have to stay equipped and continuously focus on utilizing new opportunities and expand your customer base.
The eCommerce business is expected to reach $4.058 trillion in 2020 (Source: eMarketer). With the widening of eCommerce horizons, it is not easy to strike a sale. If you manage to get your buying prospects on your online store and still are unable to secure satisfactory sales, your product pages might be lacking what they need.
Time and again reports suggest that people who visit eCommerce sites have a strong buying intent. If they are looking for a product on your store and find it ‘Out Of Stock’, they wouldn’t hesitate in switching to your competitors. If you expect them to wait till you replenish your stock, you need to come out of the picture-painted world!
You might have been selling on Amazon for long, adhering to all the key aspects that determine your ranking by A9 algorithm (price, sales history, relevance, reviews, and product images) and still not be getting satisfactory results. It might not be easy to pin point where you have gone wrong. Amazon SEO experts can help you in identifying and improving on these key areas that you might be overlooking.
As a prudent eCommerce seller, you surely do not want to waste time in manually tracking how many units of each product have been sold or whether orange colour jackets sell more in comparison to their white counterpart!
If you are an online store owner stuck in a mess with tedious product listing, it is quite likely due to ineffective product listing services. When it comes to bulk product listing, the procedure should be free from complexities. Even with your presence on Amazon, to truly taste success you need an effective process. Taking matters in one’s own hands is a step backwards. To keep on par with a surging growth chart, Amazon bulk product upload services can be a lifesaver. It all depends on how well can you manage your amazon product listing.
This is a continuation of our earlier post, SEO Best Practices for your eCommerce Store – Part I – wherein we essentially discussed how you can optimize your eCommerce site for search engines, making it easy to crawl, showing authority (with backlinks and content) and making keywords you want to rank for, relevant.
We all know that Search engine optimization (SEO) can be the real deal breaker for any website and it is even more critical for the success of eCommerce websites, as SEO plays a major role in attracting, converting as well as retaining potential customers. However, performing SEO for eCommerce sites is highly complicated due to the presence of hundreds and thousands of product listings, which require regular updating. This is the reason why following a set of SEO best practices becomes essential in order to make sure that your site always performs at optimum levels.
More and more retailers are these days making a transition from brick-and-mortar stores to eCommerce, viewing it as an effective extension to the physical store that enables them to expand customer base and increase profits without needing to invest in physical locations. However, online retailing doesn’t come without challenges, beginning with the right eCommerce platform.
In the eCommerce realm, there are more chances of driving traffic through search engines, even if the visitors have not heard of your business before. Thus, it’s critical that your website appears on the first page on all the major search engines like Google, Yahoo and Bing. Search Engine Optimization (SEO), a key component of internet marketing, if implemented tactically can help online merchants boost brand awareness, increase product sales and generate higher revenue. But how?
