There is no secret about the buzz around “omni-channel” strategy in eCommerce today. However, looking back in time when you started selling through your web store it was not too hard as against selling across Amazon, eBay, Sears, Rakuten.com, Newegg and other emerging marketplaces in the present ultracompetitive environment. If, as an online seller, you knew about the challenges of eCommerce several mistakes could have been avoided.
Your eCommerce store is attractively-designed, holiday merchandise is set and the marketing campaign is on. Even as your sales are already picking up, is it too late to tweak your store to maximize conversions this holiday shopping season? Certainly, no! There are some quick-and-dirty tips that can help you squeeze dollars out of the holiday traffic.
For eCommerce businesses, if there is a thread linking increased web traffic, product sales and conversion rates, it’s this: a well-planned and implemented online marketing strategy. And certainly, it is nothing better than putting reviews on your site to boost customer engagement, gain their trust and persuade them to buy from you. By injecting the voice of your customers into online stores through reviews, you can employ the strong pull of word-of-mouth on a much larger scale.
As the eCommerce business environment is constantly evolving, there has been a proliferation of online reviews. According to a survey, 71% of the respondents admitted to getting influenced by product reviews available over the internet as they instill confidence in them on making the right buying decision. Thus, this makes it essential for eRetailers to keep their stores updated with balanced, legitimate and credible product reviews that help customers make buying decisions.
Dealing with forms and endless paperwork is certainly not easy. For organizations that are not familiar with the best practices of form processing, it can be needlessly time-consuming and endlessly labor intensive. This makes outsourcing data processing services to specialized vendors an ideal choice. By using modern-day advanced mechanisms, recognition technologies and automated solutions, experts extract and capture data from handwritten, typed or printed forms and transfer it through electronic methods using an FTP server, a Virtual Private Network (VPN), or email.
With accurate, real-time competitive intelligence at fingertips, entrepreneurs can make well-informed decisions that keep. Accuracy and reliability are the cornerstones of successful web research. When you are in the midst of decision making, web research and data mining brings you focused market intelligence and accurate industry information. It brings you the most precise and relevant knowledge that always stays true to your requirement. Advanced web research tools, time tested methods and state-of-the-art infrastructure are used to conduct an in-depth research, wherein relevant websites are thoroughly mined to find out accurate industry information, customers’ details and prevalent market trends.
It is crucial for eCommerce entrepreneurs to collate and manage data effectively as it helps in generating insights and spotting trends. For example, if you knew the reason behind the increasing number of shopping cart abandonments, you would certainly be able to find out a solution and subsequently, increase sales. Similarly, having accurate, up-to-date and well-managed product catalog helps customers in making buying decisions. For this, product data must be cleansed, normalized, standardized, and enriched at regular intervals.
In the present highly connected world, you need to personalize marketing campaigns to engage the customers effectively. Buyers expect to find all the required and relevant details on eCommerce stores so that they can make well-informed buying decisions. Without adequate information, online shoppers would not know what you are selling and instead switch to your competitors to make purchases. Thus, eCommerce entrepreneurs must maintain a well-managed and up-to-date product catalog that acts as one of the most efficient means to attract online shoppers, communicate with them and increase sales.
The increased popularity of online shopping has encouraged brick-and-mortar store owners to set up their own eCommerce store and reach out to millions of customers across the world. For online merchants, product catalog is an important cornerstone that helps in creating information-rich experience, building interest among online shoppers and converting prospects into customers. Thus, it is essential for them to efficiently manage and regularly update their online catalogs that enlist all the products and provide all the required information to the visitors to help them make the right buying decision.
While setting up an eCommerce store, visually-enticing and responsive design is what one focuses at. However, do you know that well-optimized eStores that get higher rank in search engines drive maximum traffic and generate higher revenue as compared to the stores that lag behind? So, what is the most effective way to optimize online stores and increase sales?
